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Iteris, Inc. to Present at the B. Riley 11th Annual Investor Conference in Santa Monica
5/18/2010

-- To Discuss Strategy and Technology at Presentation on May 26, 2010 -- 

SANTA ANA, Calif. – Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that focuses on the application and development of advanced technologies, today announced that Abbas Mohaddes, the Company’s chief executive officer, will present at the B. Riley 11th Annual Investor Conference in Santa Monica, California. Iteris is scheduled to present on May 26, at 11:30 a.m., in Palisades B. The conference will take place at the Loews Santa Monica Beach Hotel. Mr. Mohaddes will discuss the company’s strategy as well as its advanced technologies in traffic management and safety. He will highlight the various applications, benefits, market opportunities, and prestigious customer base that currently utilize Iteris' products and services. In addition, a financial overview of Iteris will be discussed.

By combining expertise in hardware and software engineering, image processing, and traffic management, Iteris develops sophisticated systems that reduce travel time, reduce congestion, enhance transit operations, provide safer mobility, and improve the overall quality of life.

Investors can visit the Investor Relations area at www.iteris.com to access a webcast presentation and replay.

About Iteris, Inc.
Iteris, Inc. is a leader in the traffic management market focused on the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion, and improve the safety of surface transportation systems infrastructure. Combining outdoor image processing, traffic engineering, and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout North America and in Europe and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com.

About the B. Riley 11th Annual Investor Conference
This prestigious two-day, invitation-only annual event, brings together a targeted audience of leading institutional investors, financial services professionals and other qualified investors. The conference will feature presentations by approximately 120 companies in a broad range of sectors, including: technology, consumer, retail, and financials. For more information, please visit www.brileyco.com.

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Media Contact:

Iteris Investor Relations
Hayden IR
Brett Maas, 646-536-7331
brett@haydenir.com

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